Selling Guide

Ayamonte Homes Selling Guide

Ian Waudby
Date: 07 Nov 2024
Read: 12 min

At Ayamonte Homes, we believe that when teams collaborate seamlessly, exceptional results are inevitable. Our integrated approach brings our marketing and sales departments together to craft a strategy that highlights your home in the best possible way.

From the outset, our team dedicates itself to building a tailored plan that aligns with your goals and highlights your property’s unique features. Our marketing experts produce captivating visuals, targeted campaigns, and engaging content, while our sales team builds meaningful connections with potential buyers. This approach covers every step of the process—from initial listing to final negotiation.

Let us guide you through the process, step by step!

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Step 1

Initial Preparation – Legal Documentation

Once you’ve decided to sell your property, it’s essential to have everything ready from the get-go. The first step in the sales process is gathering all relevant information about your property, including financial details. This means compiling records on operating costs, past repairs, and the original purchase price, allowing our agents to help you assess market value and recommend an accurate asking price.

The necessary documentation (which we can help you obtain) includes:

Nota simple – document confirming legal status of the property
Escritura – title deeds
Water and electricity contracts or bills
Basura – payment receipt for garbage collection
Last IBI receipt – the annual local property tax
Community fee – membership of residents’ association
Energy certificate

Marketing Strategy

Our Marketing and Sales team crafts a tailored plan for your property, featuring compelling content, detailed specifications, and transparent pricing designed to attract ideal buyers.

By showcasing the unique qualities of your home, we create a targeted campaign that captures attention and delivers results. From start to finish, we guide you through each stage of the process, ensuring a smooth and successful sale.

Professional photos and videos are essential to highlighting your property’s best features. We offer expert tips to help you prepare for an impressive presentation. Our in-house team allow us to create high-quality, engaging visuals. Additionally, we produce captivating content for social media, ensuring your property gets the exposure it deserves and attracts the right audience.

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Step 2

Listing on Platforms – CRM

Once we’ve completed your marketing materials, we feature your property on our website, giving it prime visibility for our audience. Additionally, we list it on top real estate platforms like A Place in the Sun, Resales, etc, all known for attracting a broad range of potential buyers, including high-net-worth individuals seeking properties. Leveraging these key platforms, we boost your property’s visibility and increase the chances of connecting with serious, qualified buyers actively searching for homes like yours. This multi-channel strategy maximizes exposure, increasing the likelihood of a successful, timely sale.

Digital Media

We take a creative and strategic approach to digital media, with social media and Google campaigning as cornerstones of our marketing efforts. This platform allows us to reach a larger, more engaged audience, making it an invaluable tool for promoting your property. In addition to showcasing your property on our website, we feature it prominently across our key social media channels, including Google Adwords, Facebook, YouTube, and Instagram.

Each platform plays a distinct role in maximizing your property’s visibility. Facebook enables broad engagement through targeted campaigns while YouTube showcases high-quality video tours, offering potential buyers an immersive look at the property, and Instagram allows us to highlight its best features with eye-catching posts and stories.

Our substantial following, a mix of potential buyers and industry professionals, ensures that your property reaches both key audiences. This comprehensive social media strategy amplifies visibility and engagement, enhancing the chances of connecting with the right buyer quickly. We’re committed to making sure your property garners widespread attention, leveraging social media as a powerful tool in our marketing strategy.

Open House Event and Newsletter Campaing

To maximize your property’s visibility and keep it top-of-mind with agents, we go the extra mile by organizing an exclusive open house event. We invite a curated selection of real estate agents from the coast. Our marketing team meticulously plans every aspect of the event, aligning it with your preferences and showcasing your property’s unique features. Our goal is to create an exclusive and memorable experience that highlights the property’s distinct appeal.

With our team of experienced agents and an extensive client database, we take a strategic, personalized approach to marketing your property through a series of tailored newsletters. Each newsletter is thoughtfully crafted to highlight your home’s unique features, ensuring it appeals to the right audience. For instance, if your property is a golf-front villa, we create messaging specifically targeting golf enthusiasts, emphasizing the lifestyle and convenience of being near the course. If your property has multiple bedrooms on the upper floors and is located in a gated community, we take a family-oriented approach, highlighting the safety, privacy, and spaciousness ideal for raising children.

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Step 3

Showings

These viewings are conducted with both our direct clients and collaborating agents who have been engaged during the open house. This phased approach enables us to focus on serious buyers, tailoring each viewing to their specific interests and needs, while also building strong relationships with agents who are motivated to close deals for their clients.

Action Strategy

After approximately three months on the market, our experienced sales team conducts a comprehensive assessment of how your property has been received. During this time, we closely track the level and quality of interest generated. If we find that significant, high-quality inquiries haven’t materialized, it may indicate that strategic adjustments are needed to better align the property with market expectations.

These adjustments could involve various factors, with the most common being a reevaluation of the pricing strategy. Additionally, we may explore options such as enhancing the property’s presentation through professional styling or staging, refining the marketing campaign, or expanding its reach to new audiences. By carefully considering feedback from potential buyers and analyzing market response, we identify the areas that need improvement.

If these circumstances arise, we will promptly arrange a meeting with you to review our findings and collaboratively develop a revised action plan. This meeting provides an opportunity to realign our strategy—whether that’s optimizing pricing, improving property presentation, or exploring new marketing approaches.

Our primary goal is the successful sale of your property, and we are fully committed to refining our approach as necessary. Rest assured, we will remain proactive and flexible, ensuring your property achieves the best possible results with a solutions-driven mindset every step of the way.

Step 4

Sale!

As offers start coming in, the excitement builds, bringing you closer to finalizing the deal. Just like in baseball, every play matter, so your agent will keep you updated on all offers, regardless of their quality. Whether it’s a swing and a miss or a solid hit, the final decision is always yours to make—whether you choose to accept, counter, or decline.

Once you’ve agreed on a purchase price, it’s time to secure the deal. This is where the reservation fee comes in—think of it as “touching third base.” The buyer pays this fee, which temporarily takes the property off the market while due diligence is carried out. This process typically takes around 14 days, allowing the buyer to review all necessary documentation and confirm everything is in order. If everything checks out, both you (the vendor) and the buyer sign the purchase contract, which includes 10% of the agreed price, minus the reservation fee. This amount is transferred to your lawyer’s account as a sign of the buyer’s commitment.

Next, it’s time to round the bases and head for home. The completion date is agreed upon and set in the contract. On this day, the remaining 90% of the purchase price is due. You or your legal representative will meet at the notary’s office to finalize everything, and the keys will be handed over to the new owner—officially closing the deal.

Throughout this entire process, we ensure that any outstanding payments, debts, or obligations are settled, allowing the sale to proceed smoothly. Whether navigating negotiations or handling the finer details at the notary, our goal is to ensure a seamless transition from start to finish, helping you score a victory with the successful sale of your property.